Originally published at: Masterclass Recap: How to Go Direct and Ditch the Spot Market (Part 1) - FreightWaves
Let’s be honest. If you’re still relying solely on the spot market to run your business in 2025, you’re not building a business—you’re gambling with your livelihood. I’ve said it before and I’ll say it again: The spot market load board is not a business model. It’s a temporary solution. In a recent Playbook Masterclass,…