Originally published at: https://freightwaves-2026.local/news/carriers-anticipate-pricing-power-while-shippers-plan-for-flexibility-in-2026
The freight market is entering 2026 with cautious optimism replacing the extreme volatility of recent years. As market dynamics evolve, shippers and carriers are approaching the year with notably different strategies, according to new survey data from Echo Global Logistics. Echo surveyed 1,024 shippers and 832 carriers between October and November 2025, capturing expectations that…